Cruzeiro, Atlético Mineiro snap up new partners

Orthodontic clinic network Orthopride has agreed deals to sponsor Campeonato Brasileiro Serie A football clubs Cruzeiro and Atlético Mineiro, while the latter team has also partnered with educational group Universidade Brasil.

Orthopride’s branding will feature on the shirts of both Cruzeiro and Atlético as part of its agreements with the clubs. The lengths of the deals were not disclosed but they are set to at least cover the 2018 season.

Meanwhile, Universidade Brasil has signed a three-year deal with Atlético. The deal will result in the facility’s logo featuring on the shoulder blade area of the team’s shirts.

The partnership will provide Atlético supporters with scholarships and discounted offers at Universidade Brasil.

Universidade Brasil is also a partner of the Brazilian Football Confederation (CBF).