Cricket Hong Kong has entered into a partnership with professional services company Accenture and Cricket Australia that will result in the development of new digital media platforms for the revived Hong Kong World Sixes tournament and the Hong Kong T20 Blitz.
As digital and video partners, Accenture and Cricket Australia will deliver the first official CHK mobile app. The app will be available for free from Friday, providing cricket fans with video on demand, exclusive interviews with the participating teams and players and the latest news on both tournaments.
The World Sixes is being staged for the first time since 2012 on October 28-29 after previously folding due to a lack of sponsorship. The national team tournament is being reinvigorated under CHK’s ‘Sixes 2.0’ initiative and fans inside host venue the Kowloon Cricket Club (pictured) will be able to keep up with any highlights missed whilst at the games.
Cricket Hong Kong director Jonathan Cummings said: “Through a collaborative contract with Accenture and Cricket Australia, we are providing innovative ways for fans to engage with the sport. This is an essential part of our wider vision to become an innovation leader in the game and fulfils our commitment to not just returning the Sixes to this year’s sporting calendar but in reinventing it for a new era in the game.”
Finn Bradshaw, head of digital at Cricket Australia, added: “Our award-winning digital products have transformed the way Australian fans engage with cricket. We’re proud to be able to assist other cricket boards in growing the size and passion of their fan base with world-class digital experiences.”
The Hong Kong World Sixes will feature eight international teams taking part in 23, 45-minute matches. The franchise-based T20 Blitz will follow from February 6-11.