Chinese Super League club signs title sponsor

Used car trading company Kaixin has signed on as the new main sponsor of Chinese Super League football club Hongyun FC.

Kaixin will serve as the team’s naming-rights partner and front-of-shirt sponsor for the 2017 CSL season, which begins this weekend.

Kaixin confirmed during a press conference that the deal would be worth Y88m (€12.1m/$12.8m).

Under the agreement, the club will officially be known as Liaoning Shenyang Kaixin FC for the 2017 season.