Automotive manufacturer Chevrolet has agreed a deal to sponsor the Little Caesars Arena, the future home of the Detroit Red Wings, while fellow NHL ice hockey team the Pittsburgh Penguins has partnered with US motor fuel distributor Gulf Oil.
Chevrolet has served as the official vehicle of the Red Wings since 2015 and will now hold the same status with the 20,000-capacity Little Caesars Arena, which is due to open in September.
Chevrolet will benefit from significant exposure throughout the arena, and has been awarded branding of the northeast entrance of the facility. It will also take naming rights to the Chevrolet Plaza event space on the west side of the arena.
In addition, Chevrolet nameplates will be incorporated into various displays at the arena, which will also serve as the home of NBA basketball team the Detroit Pistons.
Chevrolet also sponsors the Detroit Tigers Major League Baseball franchise, and the team’s Comerica Park home stadium.
The length of the Penguins’ partnership with Gulf Oil, meanwhile, was not disclosed, but it will commence with the 2017-18 NHL season.
The company will receive signage throughout the team’s PPG Paints Arena, including dasherboards, LED ribbon boards and digital advertising. Gulf Oil will also support the Penguins’ community and charity-based initiatives.