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Chapecoense lands Sicoob deal, São Paulo renews with Urbano

Chapecoense lands Sicoob deal, São Paulo renews with Urbano

By: Sports Sponsorship Insider

Posted:
12 Jan 2018
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Chapecoense has agreed a shirt sponsorship deal with financial services company Sicoob, while fellow Campeonato Brasileiro Serie A football club São Paulo has extended its partnership with food producer Urbano.

Chapecoense’s partnership with Sicoob will cover the 2018 season and grants the company brand exposure below the squad number on the back of the team's shirts.

Sicoob will also benefit from promotion on the club’s official website and social media channels.

São Paulo’s new deal with Urbano will also run until the end of 2018. Urbano’s logo will continue to appear on the front bar area of the team’s shirts.

Renato Franzner, chief executive of Urbano Alimentos, said: “The partnership brought good visibility last season. Our goal is to establish a close and lasting presence in the sports market, as Urbano is a brand that values healthy food and values the practice of sports in general.

“In a World Cup year, all Brazilians breathe football and, therefore, there is nothing better than keeping our brand present at one of the biggest clubs in the country.”

Urbano first teamed up with São Paulo in December 2016.

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