Camping products retail store chain Camping World has realigned its sponsorship deal with North American stock-car racing series Nascar by assigning Gander Outdoors, its partner brand, the naming rights to the World Truck Series.
Camping World has been the title sponsor of Nascar’s Truck Series since 2009 and currently has the rights until 2022. Under the expanded agreement, Gander Outdoors will replace Camping World as the Truck Series’ title sponsor for the remainder of the deal. The change will be effective from 2019.
Gander Outdoors, along with fellow Camping World partner brands Overton’s and The House Outdoor Gear, will receive official Nascar status as part of the deal. The brands will have rights to activate across all retail locations worldwide.
“Gander Outdoors’ customer base has an affinity to the outdoor lifestyle and will transition seamlessly as the title sponsor of our national series in 2019,” Steve Phelps, Nascar’s chief operating officer, said.
“The Nascar Camping World Truck Series has a consistent and dedicated fan base that will embrace the Gander Outdoors brand. This expanded agreement demonstrates our partners’ confidence in the on-track product and the power of our brand loyal fan base.”
Gander Outdoors, formerly known as Gander Mountain, was purchased and rebranded by Camping World chairman Marcus Lemonis in May 2017. Earlier this year, Gander Outdoors announced its title sponsorship of two races at Pocono Raceway; the Gander Outdoors 150 on July 28 and the Gander Outdoors 400 on July 29.