Bihr extends backing of MXGP

Motorcycle accessories retailer Bihr has renewed its partnership with the International Motorcycling Federation’s (FIM) Motocross World Championship (MXGP).

Bihr agreed the new deal, which covers the 2018 season, with Youthstream, the series’ promoter.

Bihr will receive brand visibility at each of the 20 rounds during this season’s Motocross World Championship and Motocross of Nations series.

Bihr has a presence in Sweden, Finland, Norway, Denmark, Belgium, Luxembourg, the Netherlands, France, Switzerland, Italy, Portugal and Spain.

The fourth round of the 2018 MXGP season took place at the weekend in Trentino, Italy.