Barcelona targets US fanbase with Verizon partnership

US telecommunications company Verizon has entered into a content partnership with Spanish LaLiga football club Barcelona.

Verizon’s go90 mobile steaming service will work with Barcelona to produce exclusive video content throughout the 2017-18 season.

Each week for the next year, go90 will broadcast ‘Inside Barça’, a series that goes behind the scenes at the club and offers fans an insight into the lives of Barcelona players.

Inside Barça will feature match video recaps, previews, highlights, commentary, training ground footage, player reactions and factual entertainment, as well as various other content created by the club.

Francesco Calvo, head of global business at Barcelona, said: “One year ago we opened our Americas office in New York City with the primary goal of bringing the club closer to its millions of fans here. Our partnership with Verizon means we’ll be able to reach more Barça fans, and soccer fans, in the States than ever before – and importantly, on connected devices.”