Baku 2015 adds quartet of European markets to broadcast portfolio

Baku 2015 has secured broadcasting agreements in Ukraine, Georgia, Norway and Israel for the inaugural European Games.

The multi-sport event takes place in the Azerbaijani capital from June 12-28. Free-to-air broadcasters NTU and Georgian Public Broadcasting will show the Games in Ukraine and Georgia respectively, while action will also be available free-to-air through commercial broadcaster TV2 in Norway.

Pay-television operators Sport 5 (The Sport Channel) and Sport 1 (Charlton) have agreed rights deals in Israel.

Baku 2015 chief operating officer Simon Clegg said: “More than 176 million households in Europe will now have access to the European Games, providing a 70 per cent market penetration, with a minimum average broadcast of close to six hours per day.”