Japanese sportswear company Asics has entered into a kit partnership with the Western Bulldogs Australian Football League Aussie rules football club.
The agreement will run for five years, from 2017 to 2021.
Asics will design, manufacture and supply all playing apparel for the Bulldogs, in a deal that signals the end of the club's relationship with sportswear firm BLK.
In addition, Asics will provide replica Bulldogs kits for supporters to purchase.
The Bulldogs finished as the champion of the 2016 AFL Premiership after beating the Sydney Swans 89-67 in the Grand Final.