English Premier League football club Arsenal has signed a sleeve sponsorship deal with the Rwanda Development Board.
The deal has been signed through the RDB’s subsidiary, the Rwanda Convention Bureau, and will result in Visit Rwanda becoming the London club’s official tourism partner and first-ever sleeve sponsor.
The Visit Rwanda logo will feature on the left sleeve of Arsenal’s shirts for the 2018-19 to 2020-21 seasons.
As part of the agreement, players from Arsenal’s men’s and women’s teams will visit Rwanda, with club coaches to host coaching camps to support the development of the sport in the country.
Visit Rwanda will benefit from branding on match-day LED boards at Arsenal’s Emirates Stadium and in the backdrop of interviews, along with a host of other marketing rights. Social media campaigns will also be launched to promote the partnership.
Arsenal’s chief commercial officer Vinai Venkatesham said: “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry. The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way.
“The Arsenal shirt is seen 35 million times a day globally and we are one of the most viewed teams around the world. We look forward to working with the ‘Visit Rwanda’ team to further establish the country as a leading tourist destination.”