Uefa Champions League winners Real Madrid are to name ManBetX as a new regional sponsor in Asia.
The deal follows a similar three-year agreement struck between ManBetX and LaLiga in August this year, also for the Asia region.Read on
Virgin Australia, Australia's second-largest airline after Qantas, has extended its Official Airline Partner deal with the Australian Football League (AFL) for another five years until the end of 2023.Read on
LeBron James has announced that his production company SpringHill Entertainment is working with Warner Brothers on Space Jam 2, a follow-up to the 1996 animated movie in which legendary NBA star Michael Jordan appeared playing basketball alongsideRead on
Betting operators' profitability in the newly-opening US market will depend on how quickly states like Florida and California follow New Jersey in deregulation, according to Jamie Shea, the new head of digital for the DraftKings Sportsbook platforRead on
Budweiser parent company AB InBev has overcome decades of opposition to the use of athletes in beer commercials, after signing two new marketing deals with the NBA and MLB players associations.Read on
Fox Sports Latin America will launch its Fox Sports Premium video on-demand and streaming service in Mexico and Central America next year, which will be available only to existing Fox Sports subscribers.Read on