Ajax signs Asian betting partner

Dutch Eredivisie football club Ajax has entered into a partnership with Asian online betting company KB88.

The two-year deal covers the 2017-18 and 2018-19 seasons and names KB88 as the official Asian betting partner of the Amsterdam-based club.

Ajax director Edwin van der Sar said the partnership would help drive Ajax’s commercial growth in Asia.

Van der Sar, a former Ajax player, said: “As the club looks for opportunities to engage with our growing Asian fan base and enhance the Ajax brand globally, this partnership feels like a natural fit after earlier partnerships with Asian companies (such) as CST Tires and Huawei.”