The AFL Aussie rules football league has today (Friday) announced that three Chinese free-to-air broadcasters will show live coverage of its upcoming game in the country.
According to the Courier Mail newspaper, Chinese state broadcaster CCTV, the Shanghai TV channel and commercial broadcaster Guangzhou TV will show live coverage of this Sunday’s game between the Gold Coast Suns and Port Adelaide in Shanghai.
It will be the first AFL regular-season game outside Australia or New Zealand.
The AFL had faced the prospect of playing in China without having a broadcast partner in the country, but the league’s chief financial officer, Travis Auld, said that the deal could now make the game the most-watched match in AFL history.