German sportswear giant Adidas has signed a multi-year partnership with the University of South Florida’s athletics programme.
Under the eight-year partnership, Adidas will become the official athletic footwear, apparel and accessory brand for the university through to the end of the 2025-26 season.
Adidas will replace US sportswear manufacturer Under Armour in the role.
Adidas will supply the university’s 19 athletics teams with custom uniforms, apparel, footwear and accessories.
Adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programmes, including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State and Texas A&M.