Sports betting company 12Bet has agreed a deal to sponsor the 2018 edition of the International Table Tennis Federation's (ITTF) Team World Cup.
Under the agreement, which was signed with Table Tennis England and the ITTF, 12Bet will become the official betting and gaming partner of the event.
The ITTF Team World Cup will be held in London from February 22-25 next year.
12Bet recently expanded its sports sponsorship portfolio by becoming the first sleeve sponsor of English Premier League football club West Bromwich Albion, as well as putting its name to international snooker and badminton events.
12Bet spokesman Rory Anderson said: “We will have extensive branding at the event that will be picked up by an impressive number of global broadcasters.”