Last year, Sports Sponsorship Insider caught up with Marshall Osborne, Uber’s head of sports partnerships, for an informal video interview at the Sport Business Summit in London.
Listed in the top five of the top 20 sports innovators in 2016 by our sister publication SportBusiness International, Osborne has tailored Uber’s disruptive business model to help activate a series of innovative sports sponsorships.
The app-based taxi network is moving from single-season to multi-year sponsorship deals with major US sports franchises and plans to roll out new deals with European sports partners.
Osborne said that the brand is extending its sports partnerships longer term where pick-up experiences for travelling fans are poor. Uber can improve these experiences by creating dedicated parking zones or pick-up points around the stadium.
Listen to the full interview by clicking on the image below.