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Chase splashes out on home FAs as UK operation heads for profit

Digital bank Chase UK is using sponsorship of the four football ‘home nations’ to build on its successful entry into the UK market.
(Emmanuele Ciancaglini/Ciancaphoto Studio/Getty Images)

‘Rugby and Guinness have been on similar journeys’ | Stephen O’Kelly, Diageo

SportBusiness Sponsorship speaks to Guinness global brand director Stephen O’Kelly about the recent extension and expansion of its relationships with the men’s and women’s Six Nations tournaments.
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‘The Big 180’ – Paddy Power, PCUK and the World Darts Championship

Paddy Power leveraged its World Darts Championship title sponsorship rights in support of the charitable organisation Prostate Cancer UK.