In-depth coverage of the biggest deals and developments in the sports sponsorship industry, including content from the monthly newsletter and additional, web-only content.
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Alfa Romeo, the car maker owned by Fiat Chrysler Automobiles, will serve as a Global Partner of golf’s Presidents Cup, the biennial national team match-play event between the USA and an international team, under a deal agreed last month.Read on
DHL signs for Copa Libertadores as Conmebol seeks market value. Under the one-season deal, agreed with the South American Football Confederation (Conmebol), DHL also becomes the Official Global Courier of the confederation.Read on
For 2017, we have researched over 900 deals across 28 countries and covering 124 rights fees to map out the sponsorship landscape of motorsports.
It is presented below in an online, interactive dashboard.Read on
Japanese car manufacturer Honda has agreed a second consecutive one-year deal with cycling’s Giro d’Italia, having enjoyed strong sales in the country last year, following four years of poor sales.Read on
Malaysian government-owned oil and gas company Petronas has become the fifth Platinum Sponsor of the 2017 Southeast Asian Games and ASEAN Para Games and moved the organising committee within striking distance of its revenue target.Read on
Home furnishings retail chain Conforama became the title sponsor of France’s top football league, Ligue 1, in a three-season deal, from 2017-18 to 2019-20, thought to be worth about €27m ($29.5m), or €9m per season.Read on