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David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.Read on
Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponsorship Insider.Read on
UK viewing data for the week between Monday 25th June to Sunday 1st July, along with June's leading audiences on pay-television and on Eurosport.
Please note viewing data for the BT Sports channels is currently unavailable.Read on
This thread of articles reviews the activation campaigns ran by the main FIFA partners and FIFA World Cup sponsors. These marketing campaigns all started in May and June 2018, which is later than they were for the 2014 World Cup in Brasil.Read on
UK viewing data for the week between Monday 4th to Sunday 10th June, including audiences from the first week of the 2018 World Cup.
Please note that the week's data for the BT Sports channels is currently unavailable.Read on
Catalan beer brand Estrella Damm has almost doubled its fee for the Official Beer rights of LaLiga club Barcelona, as it upgrades to the club’s new Global Partner level from 2018-19 to 2021-22.Read on
Despite an anticipated 35-per-cent uplift in the value of its Champions League and Europa League commercial revenue from 2018-19 to 2020-21, two brands will pay less for their rights in the next cycle.Read on
The Fédération Française de Football will earn more than €100m ($116m) per season in sponsorship from the 2018-19 season, after a round of renewals and an adjustment of the sponsorship hierarchy to give Major Partners greater exclusivity.Read on
While sports betting is just finding its feet in the USA, in other territories sport sponsorship provides a great platform for betting firms to build their brands and attain direct access to their core market. A study of deals by betting companiesRead on
Vodafone ambush Vivo in the IPL
Vodafone, who were partners of the Indian Premier League (IPL) for 10 years, decided to only buy broadcast advertising during match breaks for the 2017-18 season.Read on
UK viewing data for the week between Monday 21st to Sunday 27th May, as well as a round-up of English Football League audiences in the 2017-18 season.
Please note the week's data for the BT Sports channels is currently unavailable.Read on