Activation Case Study
Metro Bank has chosen to champion women’s and girls’ cricket in its first ever foray into sports sponsorship.
Digital bank Chase UK is using sponsorship of the four football ‘home nations’ to build on its successful entry into the UK market.
SportBusiness Sponsorship speaks to Guinness global brand director Stephen O’Kelly about the recent extension and expansion of its relationships with the men’s and women’s Six Nations tournaments.
Paddy Power leveraged its World Darts Championship title sponsorship rights in support of the charitable organisation Prostate Cancer UK.