Sponsorship Insider

Sports sponsorship rights intelligence

Data Reports

  • Analysis
    24 Jun 2018

    While sports betting is just finding its feet in the USA, in other territories sport sponsorship provides a great platform for betting firms to build their brands and attain direct access to their core market. A study of deals by betting companies

     Read on
  • Analysis
    17 Jun 2018

    The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A study of sponsorship deals across major test n

     Read on
  • Analysis
    20 Apr 2018

    Research by Sports Sponsorship Insider into Chinese brands active in sponsorship has generated rights values to 81 out of 362 recorded sponsorship deals, worth around $571m for 2018.

     Read on
  • Analysis
    20 Apr 2018

    Research by Sports Sponsorship Insider into the tyre sector has generated rights values to 40 out of 135 recorded sponsorship deals, worth around $180m for 2018.

     Read on
  • Analysis
    23 Mar 2018

    Anheuser-Busch's beer brand Bud Light holds the most valuable deal in the FMCG sector with the NFL while Coca-Cola have the most amount of deals according to research by Sports Sponsorship Insider.

     Read on
  • Analysis
    21 Mar 2018

    Sports Sponsorship Insider has undertaken research into 57 properties and 858 different brands across the Six Nations Championship rugby union markets in Europe. 

     Read on
  • Analysis
    24 Jan 2018

    Led by Manchester United and Manchester City, the Premier League’s big six are pulling away from their smaller competitors commercially even as they dominate them on the pitch.

     Read on
  • Analysis
    24 Jan 2018

    Dubai-based Emirates is the biggest sponsor in the airlines sector by total spend, biggest deal, number of deals and geographic coverage, according to research by Sports Sponsorship Insider into the airlines sector.

     Read on
  • Analysis
    15 Dec 2017

    Sports Sponsorship Insider has undertaken research into 57 properties and 417 different brands across elite tennis.

     Read on
  • Analysis
    24 Nov 2017

    Sports Sponsorship Insider has undertaken research into 139 properties and 846 different brands across the top leagues and competitions in basketball.

     Read on
  • Analysis
    24 Nov 2017

    Research by Sports Sponsorship Insider into the financial services sector has generated rights values to 148 out of 430 recorded financial services sector sponsorship deals, worth €871.8m ($1,033m) per year, at an average deal value of €5.7m per year.

     Read on
  • Analysis
    26 Oct 2017

    Research by Sports Sponsorship Insider into the automotive sector has generated rights values to 98 out of 570 recorded automotive sector sponsorship deals, worth €854m ($991m) per year, at an average deal value of €8.7m per year. 

     Read on

Pages