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Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal.
Red Bull Racing’s recent expansion of its agreement with Castore represents a ‘seismic moment’ for the team, says commercial director Nick Stocker.
The head of UK Athletics believes a new joint venture with London Marathon Events and the Great Run Company will allow it to create compelling new cross-property sponsorship opportunities and introduce a new spirit of ‘entrepreneurialism’ to the national governing body.
Rocket Mortgage has created the ‘Dreammate’ campaign to amplify its role at the ‘NFL Draft Experience, the NFL-operated fan festival, which this year takes place close to the company’s headquarters in Detroit.