Brand Profile
Michelle Taylor, head of sports sponsorship at Tata Consultancy Services, explains why the firm has focused its sponsorship spending in marathon running and the Jaguar Racing Formula E team.
Red Bull Racing’s recent expansion of its agreement with Castore represents a ‘seismic moment’ for the team, says commercial director Nick Stocker.
Michelle Taylor, head of sports sponsorship at Tata Consultancy Services, explains why the firm has focused its sponsorship spending in marathon running and the Jaguar Racing Formula E team.
Rocket Mortgage has created the ‘Dreammate’ campaign to amplify its role at the ‘NFL Draft Experience, the NFL-operated fan festival, which this year takes place close to the company’s headquarters in Detroit.
