Brands' sports sponsorship strategies under the microscope, including information on target sports, target markets, decision-making executives, brand objectives and previous sponsorships.
Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.Read on
US-based airline United’s title sponsorship deal for the New York Half Marathon is part of a strategy centred on transport hubs, Mark Krolick, managing director of marketing and product development for United, told Sports Sponsorship Insider.Read on
Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.Read on
Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.Read on
Korean electronics giant Samsung has changed its head of global sports marketing since London 2012. After the Games, Hyehyun Kwon was replaced as vice president and head of worldwide sport marketing by Sunny Hwang.Read on
Sports Marketing Frontiers talks to Jeff Diskin, executive vice president, Hilton Worldwide, on the hotel group’s renewal as the official hotel company of the United States Olympic Committee (USOC) through 2016.Read on