Red Bull Racing sees gap to top football clubs narrowing with Castore deal 

Red Bull Racing’s recent expansion of its agreement with Castore represents a ‘seismic moment’ for the team, says commercial director Nick Stocker.
(Photo by Alex Davidson/Getty Images)

UKA targeting supermarkets and FMCG brands through new joint venture

The head of UK Athletics believes a new joint venture with London Marathon Events and the Great Run Company will allow it to create compelling new cross-property sponsorship opportunities and introduce a new spirit of ‘entrepreneurialism’ to the national governing body.
(Photo by Gregory Shamus/Getty Images)

‘Dreammate’ – Rocket Mortgage and the 2024 NFL Draft

Rocket Mortgage has created the ‘Dreammate’ campaign to amplify its role at the ‘NFL Draft Experience, the NFL-operated fan festival, which this year takes place close to the company’s headquarters in Detroit.