Sponsorship Insider

Sports sponsorship rights intelligence

Brand Focus

Brands' sports sponsorship strategies under the microscope, including information on target sports, target markets, decision-making executives, brand objectives and previous sponsorships.

  • Brand Focus
    22 Jun 2016

    Korean tyre company Hankook aims to increase brand awareness and brand image as a premium tyre supplier in Europe through sponsorship activities that are integral to the company’s marketing strategy in the region.

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