Brands' sports sponsorship strategies under the microscope, including information on target sports, target markets, decision-making executives, brand objectives and previous sponsorships.
Chinese consumer electronics brand Hisense has focused on brand building in key national markets but is moving towards global sports properties as its coverage and distribution network expands.
Aviva, the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance, will continue to take a portfolio approach to its sponsorship activity, using key assets in rugby union and football.Read on
Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.Read on
Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.Read on