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Formula 1’s Scuderia Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor, securing a huge financial boost for the team ahead of an expensive 2025 season.
Red Bull Racing’s recent expansion of its agreement with Castore represents a ‘seismic moment’ for the team, says commercial director Nick Stocker.
The head of UK Athletics believes a new joint venture with London Marathon Events and the Great Run Company will allow it to create compelling new cross-property sponsorship opportunities and introduce a new spirit of ‘entrepreneurialism’ to the national governing body.
Rocket Mortgage has created the ‘Dreammate’ campaign to amplify its role at the ‘NFL Draft Experience, the NFL-operated fan festival, which this year takes place close to the company’s headquarters in Detroit.