Sponsorship Insider

Sports sponsorship rights intelligence

Brand Focus

Brands' sports sponsorship strategies under the microscope, including information on target sports, target markets, decision-making executives, brand objectives and previous sponsorships.

  • Brand Focus
    8 Sep 2014

    Chinese truck maker, Dongfeng Commercial Vehicle Company (DFCV), has a clear medium to long-term business development plan for its global expansion and is using sponsorship as a tool to raise awareness of the brand.

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  • Brand Focus
    8 Sep 2014

    Danish wind turbine company Vestas has taken on 100 per cent of the sponsorship and operational budget for Team Vestas Wind, a late entry into the 2014-15 Volvo Ocean Race, which sets sail 4 October.

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