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Mondelez spreads its spend with Bundesliga renewal

Mondelēz International has removed some inventory from its new licensing agreement with the German Football League to allow it to strike additional deals with Bayern Munich and Borussia Dortmund.
(Emmanuele Ciancaglini/Ciancaphoto Studio/Getty Images)

‘Rugby and Guinness have been on similar journeys’ | Stephen O’Kelly, Diageo

SportBusiness Sponsorship speaks to Guinness global brand director Stephen O’Kelly about the recent extension and expansion of its relationships with the men’s and women’s Six Nations tournaments.
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‘The Big 180’ – Paddy Power, PCUK and the World Darts Championship

Paddy Power leveraged its World Darts Championship title sponsorship rights in support of the charitable organisation Prostate Cancer UK.