Key Deal
McDonald’s is likely to promote its new McDo+ app and delivery service when it replaces Uber Eats as Ligue 1’s title sponsor in 2024-25.
Indian skincare brand FixDerma is looking to significantly increase brand awareness and support a push into physical retail sales via its new sleeve sponsorship agreement with Indian Premier League franchise, Delhi Capitals.
The sale of title sponsorship rights to A-League Women, Australia’s professional women’s football league, was deferred to October last year to determine the value of staging Fifa’s showcase tournament in the country.
Metro Bank has chosen to champion women’s and girls’ cricket in its first ever foray into sports sponsorship.
