(Photo: BCCI)

New shirt sponsorship deals drive commercial revenues for Punjab Kings

Indian Premier League franchise Punjab Kings is banking on closing several sponsorship deals before the start of the 2024 season to achieve an almost 20-per-cent year-on-year uplift in commercial revenues.
(Photo by Catherine Ivill/Getty Images)

Just Eat Takeaway sees ROI from Uefa club competition deals

Consumers see Just Eat Takeaway.com as “significantly more prestigious, culturally relevant and exciting” as a result of its sponsorship of Uefa competitions, says Marijn Luchtman, global head of sponsorships for the brand.
(Photo by Gareth Copley/Getty Images)

‘Champion of women’s and girls’ cricket’ – Metro Bank and the ECB

Metro Bank has chosen to champion women’s and girls’ cricket in its first ever foray into sports sponsorship.