Data Snapshot
Uefa is targeting €750m per season in sponsorship and licensing income from its three men’s club competitions from 2024-25 to 2026-27 in what would be a 39.2-per-cent-increase on the average of €538.7m per season generated currently.
Indian Premier League franchise Punjab Kings is banking on closing several sponsorship deals before the start of the 2024 season to achieve an almost 20-per-cent year-on-year uplift in commercial revenues.
Consumers see Just Eat Takeaway.com as “significantly more prestigious, culturally relevant and exciting” as a result of its sponsorship of Uefa competitions, says Marijn Luchtman, global head of sponsorships for the brand.
Metro Bank has chosen to champion women’s and girls’ cricket in its first ever foray into sports sponsorship.