SportBusiness International

Analysis and insight for the global sports business

Venues & Facilities

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16 Apr 2015

Providing access to the internet for stadium-going sports fans is not the goal of connected stadium developments. Challenging a venue operator to answer the questions ‘Why install Wi-Fi?’ and ‘How will it change our approach to audience engagement?’ will indicate where the goals really lie. The primary objective is usually a very simple one: ‘We want to engage with our fan base.’

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