Technology
Indian Super League launches first digital collectibles with Terra Virtua
The Indian Super League, the top tier of club football in India, has launched its exclusive series of digital collectibles as part of its deal with Terra Virtua Limited
Lewis Wiltshire | Web 3.0 and The Third Age of Sport are upon us
A new age of the internet is being formed by technologies including crypto, blockchain, NFTs and enhanced VR. Lewis Wiltshire of Seven League says sport will soon be operating in a very different digital environment and it is time to begin addressing it.
TEG, Cricket Australia claim world first with fan data deal
Ticketing and technology business TEG has entered into a wide-ranging agreement with Cricket Australia to merge fan data across ticketing, membership, merchandise and participation
Indian sports tech firm Edisn.ai acquired by fuboTV
US-based sports streaming platform fuboTV has acquired Bengaluru-based sports technology firm Edisn.ai
Real Madrid, Adobe CRM deal will enable more targeted content and advertising
Real Madrid and US-based multinational computer software company Adobe are claiming that the brand’s new supplier sponsorship deal with the club could eventually allow it to personalise content and sponsorship m…
DAZN acquires streaming technology company Texel, launches DAZN X
DAZN has acquired Israel-based video streaming company Texel, through which it has launched its new innovation hub, DAZN X
Whoop adds UCI Track Champions League to portfolio
Health and fitness wearable brand Whoop has added the inaugural UCI Track Champions League to its growing portfolio of sports sponsorships
China Mobile extends technology partnership with NBA
Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway
EXCLUSIVE: Israeli league to overhaul match statistics, tactical video streaming model
The Israeli Professional Football League and its member clubs are set to implement a new league-wide model of physiological data collection along with tactical video capturing and live streaming, with…
Virtual cycling platform Bkool sponsors UCI Track Champions League
Bkool, the virtual cycling platform and producer of smart training technologies, has reached a four-year commercial agreement with the UCI Track Champions League
Barcelona enters NFT space with Ownix link-up
Spanish LaLiga club FC Barcelona has reached an agreement with Ownix, a premium marketplace for NFTs, to launch its own digital collectibles based on photos and videos featuring iconic moments from its…
FIDE claims world first with launch of NFT marketplace
The International Chess Federation (FIDE) has agreed a deal with TON Labs to launch the sport’s first global NFT marketplace.
Kitman Labs closes $52m funding round
Guggenheim Investments leads capital infusion for technology and analytics company
Infront’s ‘Brave New Sport’ to drive conversation over sport industry’s future
The Infront agency has joined forces with independent think tank Web for Interdisciplinary Research and Expertise (W.I.R.E
Whoop strikes WTA deal that includes in-match use of devices
Women's tennis pact adds to growing set of partnerships for company
ESL and Immutable X launch carbon-neutral CS:GO NFT platform
Esports company and events organiser ESL Gaming has announced that it will collaborate with non-fungible token (NFT) platform Immutable X to develop a carbon-neutral, gas-free NFT solution for the ESL…
Victoria Racing Club strikes deal with virtual racing platform Zed Run
Melbourne's Flemington horse racing track will appear on virtual, NFT-powered horse racing platform Zed Run under a deal with Victoria Racing Club
YES Network adds Watch Party function to live Nets streaming
Group-viewing component is part of broader digital push for New York-based RSN