Technology
NFL, Meta to outfit digital avatars with licensed merchandise
League, social media platform experiment with digital clothing in the metaverse
Sports should place ‘small bets’ in the metaverse now, says Seven League
Sports right-holders should immerse themselves in definitions of the metaverse and get involved in the emerging sector now or risk losing first-mover advantage, according to one of the authors of a new…
Extreme Networks signs with NFL, NHL, Manchester United
Networking solutions company completes set of new Wi-Fi agreements
Hong Kong’s CMHK secures on-demand VR rights for Beijing 2022
Telecoms operator China Mobile Hong Kong has secured exclusive on-demand virtual reality rights in Hong Kong for the Beijing 2022 Winter Olympics
Sydney FC offers AR experience for new stadium
Australian football club Sydney FC has launched an augmented reality tool to give supporters a 3D preview of its Sydney Football Stadium, which is scheduled to open later this year
Shift4 signs in-venue commerce deal with T-Mobile Arena
Company to power fan purchases at home of NHL's Vegas Golden Knights
SeatGeek completes ticketing pact with Hartford Athletic
New York-based company now partnered with four USL clubs
Microsoft to acquire Activision Blizzard in massive $68.7bn deal
Agreement to create world's third-largest gaming company by revenue
Drone Racing League sees run of growth by pushing boundaries
The Drone Racing League has experienced a run of new business activity and audience development by leaning squarely into emerging trends such as legal sports wagering, 5G and blockchain technology, cryptocurrency, the metaverse, and STEM education. US Editor Eric Fisher reports.
ICC and FanCraze unveil Crictos as first step into NFTs
The International Cricket Council has unveiled its promised first foray into the world of non-fungible tokens, announcing digital collectibles series Crictos
DRL extends its drone racing to the metaverse
Drone racing property looks to develop fully ominchannel presence
Tesla backs student motor-racing competition
Electric carmaker Tesla is backing US-based student motor-racing competition Formula SAE by providing equipment and advice
Sportradar renews Bundesliga global betting data and streaming rights deal
Betting data services company Sportradar has agreed a five-year extension to its international betting data and streaming rights distribution agreement with Germany’s Bundesliga.
Infosys extends Australian Open deal to 2026
Tennis Australia has extended its Australian Open digital innovation agreement with Indian technology company Infosys until the end of 2026
Stats Perform and HEIM:SPIEL Partner in Fan Engagement
Stats Perform, the sports tech leader in data and AI technology, and HEIM:SPIEL, a leader in the provision of content and solutions across the digital sports market, announced today a new partnership to…
Webinar replay | What does the metaverse mean for sports?
In a replay of a December 9 webinar, we explore the impacts of the metaverse, an immersive virtual world that represents the next major phase of internet technology and has profound implications for the sports industry.
Stats Perform to provide sports data and analytics to Red Bee Media
Red Bee Media, the UK-based media services company, has struck a deal with sports data and technology company Stats Perform
Microsoft-backed GSIC launches sports tech base in Singapore
The Global Sports Innovation Centre, the sports technology industry network backed by software giant Microsoft, yesterday officially opened its new Asia-Pacific base in Singapore