Technology

Australian Rules Football
Fan Engagement

Australian Football League chief executive Gillon McLachlan unveiled plans to exploit the burgeoning NFT space, speaking at the SportNXT conference in Melbourne today
Multiple Sports
Technology

Company advances efforts to enable live, on-screen wagering in the US
Multiple Sports
Media

UK pay-television broadcaster Premier Sports has announced it has signed a deal with Israel-based artificial intelligence sports video technology company WSC Sports to deliver automated highlights to its…
Football
Licensing & Merchandising

Fantasy sports-based digital collectable company makes breakthrough in North American market while partnership offers MLS a new means to engage global soccer fanbase. Bob Williams reports.
NFL
Media

The National Football League is considering developing its own subscription streaming service which would include mobile rights, NFL chief media and business officer Brian Rolapp has confirmed.
Football
Fan Engagement

AS Monaco has claimed a first for a French Ligue 1 football club by agreeing a partnership with sports and entertainment NFT agency Capital Block
Multiple Sports
Host Broadcast & Production

Streaming distribution deal covers 100 sports competitions Israeli firm targeting Genius clients with automated production tech Pixellot favours large-volume deals to train AI cameras
Motorsport
Fan Engagement

Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.
NFL
Stadia

The National Football League's Cincinnati Bengals have partnered with Cincinnati, Ohio-based regional telecommunications service provider altafiber to significantly enhance the WiFi capabilities at Paul …
Football
Fan Engagement

Liverpool FC has announced that it is making its first move into the world of NFTs, launching a digital collectibles series known as the LFC Heroes Club
Motorsport
Sponsorship & Marketing

McLaren Racing has signed an extension and expansion of its sponsorship deal with technology company Cisco, making the brand an Official Technology Partner of the McLaren Formula 1 team
Sailing
Technology

Global sailing series is poised to lay down an important marker by becoming the first major league to establish a team funded and operated by a crypto crowdfunding organization. SailGP chief executive Sir Russell Coutts explains the strategy to Bob Williams.
Mixed Martial Arts
Fan Engagement

Mobile games platform Skillz has secured a multiyear partnership with the Ultimate Fighting Championship to create UFC-branded competitive mobile games
NFL
Fan Engagement

The National Football League has partnered with sports technology and gaming company StatusPRO to create a licensed virtual reality simulation game
Baseball
Fan Engagement

Artificial intelligence company Satisfi Labs has partnered with Minor League Baseball help drive ticket sales for all 120 affiliated MiLB teams
Football
Technology

Sportec Solutions, the joint venture between Deltatre and the German Football League (DFL), has acquired a majority shareholding in Vieww, the Germany-based provider of goal-line technology (GLT) and video…
Football
Sponsorship & Marketing

Real Madrid has signed global technology company Cisco as its latest commercial sponsor in a deal which will see the US-based firm becomes the Spanish giant's Official Technology Partner across a multi-year…
Rugby Union
Technology

Premiership Rugby, organising body of the top tier of English club rugby union, has announced that its Premiership Rugby Cup will become the first professional northern hemisphere competition to trial…