Sports Betting
Gambling sector dominance diluted as William Hill ends Scottish Cup sponsorship
Gambling companies’ grip on the backing of leading Scottish football competitions is diminishing following the news that the Scottish Cup title sponsorship deal with bookmaker William Hill will not be e…
NFL to allow sportsbook sponsors in 2020
The National Football League has continued its embrace of legalized sports betting by allowing sponsorships from sportsbook operators from the 2020 season
DC United finalizes Caesars Entertainment partnership, local TV deal
After months of speculation, Major League Soccer team DC United has confirmed a strategic partnership with leading casino operator Caesars Entertainment
Sportradar and The Action Network agree real-time data deal
Sports data firm Sportradar has announced a multi-year agreement with US sports betting content platform The Action Network to become its official sports data and content provider
IMG Arena extends NHL betting rights to US market
IMG Arena, the sports betting arm of the IMG agency, has expanded its deal with ice hockey’s NHL by securing rights to provide US sports betting operators with live streams of select out-of-market games.
AFC, Sportradar claim 21% drop in match-fixing in Asia
The Asian Football Confederation and sports data firm Sportradar have claimed their partnership since 2013 has resulted in a 21-per-cent drop in football match fixing in Asia
XFL adds The Action Network as latest sports betting partner
The rebooted XFL has named The Action Network as its latest sports betting partner
DraftKings signs multi-year partnerships with Pacers, 76ers and Celtics
Daily fantasy sports operator and gaming company DraftKings has announced multi-year partnerships with the National Basketball Association's Boston Celtics, Philadelphia 76ers, and Indiana Pacers
NBA aligns with PointsBet for 11th sports betting deal
League continues highly active dealmaking in emerging category
CBS Sports signs sports betting partnership with William Hill
CBS Sports has announced a strategic partnership with bookmaker William Hill, which will become the official sports book and wagering data provider across all CBS Sports platforms in the United States.
Chris Russo | Key considerations for media companies in sports betting deals
Chris Russo, founder of Fifth Generation Sports, takes a look at what media companies need to think about before making deals with sports betting organizations.
Nascar signs Penn National Gaming as inaugural sports betting partner
US stock car racing series Nascar has signed casino operator Penn National Gaming as its first authorized sports betting partner as part of a multi-faceted, multi-year deal
XFL signs sports betting audio rights deal
The rebooted XFL, which kicks off this weekend, has signed a sports betting audio rights deal with radio network iHeartRadio and sports betting network Vegas Stats & Information Network (VSiN).
XFL to be broadcast on TSN in Canada, DraftKings deal announced
The revamped XFL is furthering its international reach by securing a deal with Canadian broadcaster TSN.
TSN will be covering all the regular-season games plus the play-offs during the 2020 season
Sportradar expands MLB alignment with virtual in-play game
Data company aligns with major US sports property for first time for its virtual gaming solution
FAI ends SportPesa contract after rescue deal
The Football Association of Ireland has ended a sponsorship deal with Kenyan bookmaker SportPesa as part of a government-backed rescue agreement for the embattled governing body
Brazilian Volleyball prepares for legalised gambling, signs integrity partnership with Genius
The Brazilian Volleyball Confederation (CBV), the governing body of the reigning men’s Olympic champions, has agreed a deal with Genius Sports to provide integrity and digital services in preparation f…
MLS and US Soccer pool data rights for exclusive global data partnership with Stats Perform
Major League Soccer (MLS) and US Soccer have agreed an exclusive data rights deal with Stats Perform that will enable them to collectively provide real-time data to betting operators for the first time