Sports Betting

West Virginia became the fourth state to launch legalised sports betting following the Supreme Court's decision to strike down a federal ban in May after a soft opening on Thursday

World football’s governing body Fifa has said the 2018 World Cup generated estimated global betting turnover of €136bn ($159.7bn) and was free from any evidence of match manipulation behaviour.

North American ice hockey league the NHL would be open to striking partnerships in the gambling sector, according to commissioner Gary Bettman

North American basketball league the NBA has struck a pioneering deal that makes MGM Resorts International the official gaming partner of the organisation and the women’s WNBA.

In this week's US sports industry round-up: Tepper wins race to take over Carolina Panthers; Supreme Court rules in favour of sports betting; and NBA play-off ratings continue to soar.

With technology that can now identify suspicious activity, and the potential for increased viewing figures and greater fan engagement, supporters of sports betting in the US believe they may soon be able to overturn prohibitive legislation that dates back 25 years. SportBusiness International finds out more.

Gamification may no longer be the next big thing, but it still offers rights-holders the chance to build their brand, increase engagement and even improve standards. Andy Fry speaks to organisations that are getting it right.