Sports Betting
PinDrop agency handed Newcastle United remit
PinDrop, the sports marketing agency founded by former Arsenal commercial executives Sean Thornley and Menino Pereira, is to help enhance the sponsorship research capabilities of Premier League side Newcastle United.
Entain to promote Ladbrokes brand in Australia through regional UFC deal
Entain-owned betting brand Ladbrokes has agreed a regional sponsorship deal with the Ultimate Fighting Championship (UFC) in Australia and New Zealand.
Betano continues South America expansion with Conmebol agreement
Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
ITF re-enters betting sector with Stake after integrity issues absence
The International Tennis Federation (ITF) has announced its first betting sponsor in seven years through a new agreement with Stake.
Betting rights aggregator ALT Sports Data closes $2.5m funding round
California-based sports data and analytics company ALT Sports Data has announced the closing of a $2.5m series seed funding round, co-led by Eberg Capital and Relay Ventures, with participation from others including Trinity West Ventures NuFund Venture Group.
IMG Arena head Longe exits as division merged with OpenBet
IMG Arena president Freddie Longe is leaving his position as owner Endeavor opts to combine the sports data and betting rights division with OpenBet and bring it under sole leadership
FanDuel parent company Flutter lists on NYSE
Ireland-based Flutter Entertainment, the parent company of US betting platform FanDuel, has commenced trading on the New York Stock Exchange (NYSE)
Former Amazon, ESPN exec Donoghue joins DraftKings
Daily fantasy and sports betting company DraftKings has appointed Marie Donoghue as its new chief business and growth officer after she left her role as vice-president of Amazon’s US sports content and partnerships.
Two Circles to pick up acquisitions pace under Charterhouse ownership
The impending takeover of Two Circles by UK-based private equity firm Charterhouse Capital Partners is expected to spark a string of acquisitions by the data-driven sports marketing agency in the coming…
Strategy chief Harmuth exits as Sportradar ‘streamlines’ structure
Sportradar's chief strategy officer Ulrich Harmuth has become a high-profile exit from the sports data and betting services company, which cut 10-per-cent of its global workforce late last year
Rollbit adds FaZe Clan esports sponsorship to expanding portfolio
Cryptocurrency casino Rollbit has signed a ‘multi-million dollar’ shirt sponsorship with Los Angeles-based esports organisation FaZe Clan in a deal focused outside the US.
Football DataCo invites event data bids for English, Scottish leagues
Football DataCo (FDC), the data rights-holder for the top football leagues in England and Scotland, has issued a request for proposals (RFP) for the provision of event data collection services, data capture,…
Superbet replaces Sportsbet.io on São Paulo shirtfront
São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026.
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Horse racing to cease in Macau after government licence decision
Macau is the latest region where horse racing will cease to operate after its government announced it will be removing the local jockey club’s licence to operate.
Spring Media lands FIH betting video rights package
Spring Media has made one of its biggest moves to date in the betting video rights space in a deal with the International Hockey Federation (FIH)
Two Circles set for Charterhouse private equity takeover
UK-based private equity firm Charterhouse Capital Partners has finalised an agreement to acquire a majority stake in data-driven sports marketing and sponsorship sales agency Two Circles.
Corinthians-VaideBet shirt deal sets Brazilian club record
Campeonato Brasileiro Série A club Corinthians has signed the “largest master sponsorship contract" in the history of Brazilian football with online betting company VaideBet.
Stake joins Brazilian football gambling sponsorship trend
Online cryptocurrency gambling platform Stake has expanded its presence in football with the acquisition of Brazilian club Juventude’s front-of-shirt sponsorship rights.