Sponsorship & Marketing

Hewlett-Packard Company has announced that it has signed a multiyear agreement to sponsor the Stewart-Ford Formula One auto-racing team, run by three-time world champion Jackie Stewart.

Sports&Company are to sell some of its cycling event businesses including International Cycling Productions Inc. to sports marketing agency Advantage International.

Sports equipment group Adidas said it had benefited from the 1998 soccer World Cup but added that in future only official sponsors should have international commercial rights.

Tour de France team sponsors are divided about whether their brands would suffer from the doping scandal at the world's top cycling race.

Manchester United director Peter Kenyon has moved to reassure Premiership member's fears over the developing European Superleague, while Media Partners unveiled a preliminary league structure.

Del Monte has signed a #2m sponsorship deal with the well-known Italian football team Lazio.

Bernie Ecclestone's proposals to revolutionise tennis are no more than a copy of plans already in place, organisers of the men's game has said.

The disgraced Salt Lake City Winter Olympics has had a boost after a key sponsor that had delayed a payment said it was reassured appropriate actions were being taken to clean up the scandal.

Tobacco firm Rothmans International is to end its sponsorship of the Williams Formula One motor racing team at the end of the 1999 season, the team has announced.

Among the diverse voices at this week's Interactive Sports West 1999 Conference in Los Angeles Mark Cuban's stood out.

Andy Mooney, currently Vice President of Global Brand Management, will become Nike?s Vice President of Global Apparel from May 31.

Electronic giants Philips has renewed its sponsorship of soccer's Euro 2000 tournament.

Silverstone has pledged to match the $70m deal that Brands Hatch has struck with Bernie Ecclestone to stage the British Grand Prix from 2002, provided it receives assurances about television rights and the future management of his Formula One Administration.

Sportsworld has announced it has entered into a conditional agreement to acquire a 60 per cent interest in Canadian sports television production company Lone Eagle Enterprises.

Alpine Electronics of America, manufacturers of mobile electronics, are to sponsor the two-car Derrick Walker Racing Team, a long-standing participant of the Championship Auto Racing Team's (CART) FedEx Championship Series.

The International Olympic Committee has awarded its advertising contract to the US agency TBWA Worldwide in a deal reported to be worth $150 million.