Sponsorship & Marketing

Acclaim Sports, a division of Acclaim Entertainment, the global interactive entertainment company, are developing NBA JAM 2000 for distribution this autumn.

Action Sports International, a multi-dimensional company that manufactures, distributes and licenses Generation X and Y products have signed a distribution agreement with Trans National Sports one of the largest Eastern European distributors of sporting goods and apparel.

Hewlett-Packard, an official sponsor of the 1999 FIFA Women's World Cup (WWC), have said that the event exceeded its sponsorship expectations.

The Australian Olympic Committee is to launch an advertising campaign to increase the profile of its brands and trademarks to try to boost merchandising revenue.

A majority of sports fans remain reluctant to pay high ticket prices for women's sporting events, despite the heavy promotion and marketing surrounding the recent Women's World Cup Games.

Rivals.com, Inc. (www.rivals.com) will officially launch more than 350 team sports and specialty channel Web sites on Aug. 23, creating the world's largest online sports network.

Following the lead of pop diva Celine Dion, Canadian Formula One driver Jacques Villeneuve inked a deal on Thursday with the Quebec government to promote the charms of the French-speaking province in the United States.

CricInfo.com, the digital cricket information company, has told sportbusiness.com that it has as big a chance of renewing its internet broadcasting rights to English cricket despite competing bids from the BBC and Channel 4.
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Brewery giant Carlsberg is to capitalise on England?s crunch soccer match against Germany this weekend with a special promotion via cellphones.
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The 16-year-old US National Lacrosse League (NLL) has secured its first national television deal after reaching a three-year agreement with CNN/Sports Illustrated (CNN/SI).

24dogs, the digital greyhound racing service owned by Wembley plc, has launched the Greyhound Racing SuperLeague after securing internet rights for 22 of the top 25 UK greyhound racetracks.

UK broadband TV company Video Networks has become the exclusive video-on-demand partner for England?s Premier League soccer league.
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Spanish soccer club Real Madrid are set to become embroiled in a legal battle over the sale of shirts bearing the name of their world record signing Zinedine Zidane.

The televising of NASCAR races is keeping leading US networks in the red as they struggle to find advertisers in a bearish market.

ESPN has sold out of its sponsorship packages for the seventh annual X Games to be held in mid-August in Philadelphia.
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Turner Network Television (TNT) has recorded the second highest NASCAR television ratings in basic cable history with its coverage of the New England 300 race.