Sponsorship & Marketing
Sponsorship & Marketing

The official web site for the Wimbledon tennis championships has won its own title - the most highly trafficked official Grand Slam site in history - after receiving almost one billion hits during the fortnight.
Events

Racing Champions, the producer and marketer of collectibles and best known for its extensive lines of officially licensed NASCAR racing replicas, Press Pass trading cards, NASCAR souvenirs and apparel, has received the Licensee of the Year (Hard Goods) award from The International Licensing Industry Merchandisers' Association (LIMA).
Sponsorship & Marketing

The NHL Players' Association (NHLPA) has signed a two-year licensing contract with Ultimate Sports Entertainment Inc.
Business

CBS and the NCAA are in talks to extend their broadcast rights agreement to the Division I basketball tournament.
Business

UK-based Screenco have created a 21 metre wide LED banner at the 68,000-capacity stadium of German Bundesliga team FC Kaiserslautern using 21 Lighthouse LVP20 20mm pixel pitch modules.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
Business

Sportech PLC, the holding company for Littlewoods Leisure, the pools betting company it acquired in September 2000, has reported that its telephone and online sports betting customer base grew to over 208,000 registered customers in the six months to June 30.
Business

SportsLine.com is expanding its offering of free fantasy football products.
Business

German sportswear giant adidas will make significant strides by 2002, according to leading analysts at international investment bank Merrill Lynch.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
Business

Spending on gambling is expected to rise by 21 percent in the five years between 1999 and 2004, according to a survey carried out by UK-based market research company Mintel.
Online Gambling: The Regulation of Global Sports Betting: A new report from SportBusiness Group: Click here
Business

Financial services brand Discover Card has expanded its marketing tie-up with broadcaster ESPN for coverage of US college football.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
Sponsorship & Marketing

FILA Australia is under investigation by the Australian Competition and Consumer Commission (ACCC) over the distribution of its official AFL products.
Business

Adidas-Salomon AG is expected to post solid second-quarter profit tomorrow but guidance on its US makeover and the impact of a weaker European clothing market will be key for the stock, according to analysts.
Business

Intrade, the betting exchange for trading on major sporting events modelled on financial exchanges, has told sportbusiness.com how the system will work when it opens for trading tomorrow.
Online Gambling: The Regulation of Global Sports Betting: A new report from SportBusiness Group: Click here
Business

The Los Angeles Track and Field Organising Committee (LATFOC) filed a complaint against Coca-Cola North America in a Los Angeles court this week for damages allegedly suffered when a dispute over sponsorship led to the cancellation of the Powerade Indoor Track and Field Championships in Feburary at Staples Center.
Business

The Association of Tennis Professionals (ATP) has hired the chief executive of advertising giant WPP and the chairman of Australian telecommunications company Telesra, to help sell its marketing and media rights following the collapse of its former commercial partner, ISL.
Business

Sports marketing and sponsorship group Prism has been named as Land Rover's global sponsorship agency.
Business

Advertising for some major sporting events such as Formula One could go up in smoke after the European Union (EU) unveiled new draft legislation for a Europe-wide ban on tobacco advertising.
Sponsorship & Marketing

FIFA will compensate the Spanish organisers and 12 clubs involved in the World Club Championship, postponed last week until 2003.