Sponsorship & Marketing

The future of the Olympic Games looks set to pass into the hands of a Belgian surgeon-cum-yachtsman who has earned a reputation for a calm touch in a storm.

A squad of top NBA players will visit China and Taiwan in September for two exhibition games, the National Basketball Association has announced.

Sports marketing and sponsorship group Prism has been named as Land Rover's global sponsorship agency.

The biggest names from last year's Sydney Olympics are back in Australia for the Goodwill Games with the event's organisers hoping Maurice Greene, Marion Jones and Ian Thorpe can save the event from oblivion.

Could new TV deals make euro soccer a circus? James Swanwick went to Brussels to find out The European Union’s competition authorities may go ahead with a major shake-up in the way big sporting events can be marketed to television despite warnings by members of the European Parliament, MEPs and sports officials that a legal challenge over the sale of TV rights could have implications as wide as the Bosman ruling, which the soccer players’ transfer market into disarray.

The ATP, the governing body of the men’s professional tennis circuit, has launched a new business and marketing strategy following the demise of ISL Worldwide, the rights holders since 2000.

Florentino Perez, president of Spanish soccer club Real Madrid, said the sale of their city-centre training ground would allow the club to balance their books and clear debts of $250million (B

Nobody can accuse Dick Pound, the 59-year-old Canadian lawyer and former Olympic swimmer, of not keeping up with the times as he campaigns for the most powerful job in world sport - the International Olympic Committee (IOC) presidency.

German media giant Kirch said soccer’s ruling body FIFA has given it until July 2 to decide whether to purchase ISL's broadcasting rights for the 2002 and 2006 World Cup tournaments.

Domestic TV viewing figures on NBC for the US Open golf hit near record levels – despite Tiger Woods failing to impress.

The National Hockey League (NHL) and the Salt Lake Organising Committee (SLOC) have signed a marketing agreement under which the NHL will implement a comprehensive marketing plan that promotes the League’s participation in the 2002 Winter Olympic Games.

ergio Cragnotti, president of Italian soccer team Lazio is looking for a partner to invest in the Serie A club and says he would prefer a media company.

English Premier League soccer club Derby County has secured a new shirt sponsor: beer brand Marston’s Pedigree, which is brewed locally in Burton-on-Trent. How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group:

Ever wanted information on former baseball players? A new web site aims to keeep fans informed.

CricInfo.com, the digital cricket information company, has told sportbusiness.com that it has as big a chance of renewing its internet broadcasting rights to English cricket despite competing bids from the BBC and Channel 4.

NFL club the Denver Broncos has signed a two-year outsourced managed hosting contract with internet managers AppliedTheory.

UK broadband TV company Video Networks has become the exclusive video-on-demand partner for England’s Premier League soccer league.