Sponsorship & Marketing

Telecom said it would continue its sponsorship of Team New Zealand's defence of the America's Cup in 2003.

Paul Phipps has been appointed as the new vice president of sales and marketing for motorsports entertainment company International Speedway Corporation.

ISL is ?no Titanic? according to its spokesman ? despite mounting industry speculation that it is in financial dire straits and one industry figure?s claim that it is the ?beginning of the end? for the Swiss marketing giant.

UK-based sports marketing firm specialising in F1 motor racing, Inside Line Media, has reached an agreement with Formula One Administration Limited to produce a behind the scenes programme for the 2001 Formula 1 motor racing season.

Jaguar Racing has unveiled a new PR structure, and appointed Nav Sidhu as manager of communications and public affairs.

World soccer chiefs said on Wednesday they were considering new proposals from the European Commission on a player's right to terminate his contract.

English cricket?s governing body, the England and Wales Cricket Board (ECB), is now confident it will find sponsors to back a raft of cricketing properties following England?s dramatic Test series win over Pakistan.

Broadband Sports has partnered with adidas America to create a special area of NBA star Kobe Bryant's official website on AthletesDirect, a division of Broadband Sports, that tells the story behind the advertising campaign for Bryant's new shoe The Kobe.

The New York Knicks are worth more than any other NBA franchise, according to a report by Forbes magazine.

Sportsworld Media Group (SMG) and the Association of Surfing Professionals (ASP) have agreed plans for a 5-year exclusive media and marketing partnership, intended to re-launch pro' surfing as a globally competitive sports and lifestyle property.

International Management Group have added to their portfolio of rugby union clients by entering into a five-year agreement with South African side Natal Sharks. IMG will represent the Super 12 club in future commercial deals.

David Cardwell, chairman and co-founder of Copyright Promotions Group (CPG), the sports and brands licensing agency, has been presented with a special Outstanding Achievement Award at the inaugural Licensing Industry Dinner and UK Awards (LIDA).

The sports and entertainment agency RDA Communications has taken on the former Football Association International marketing manager to work on the agency?s international World Wrestling Federation business.

The National Association for Stock Car Auto Racing (NASCAR) and the Wichita-based Coleman Company have signed a licensing agreement.

Universal McCann Event, McCann Erickson?s sports marketing department in Paris, has brokered a partnership agreement between Federation Aeronautique Internationale (FAI), the world governing body for air sports, and Discovery Wings Channel, the North American channel for air sports enthusiasts.

International Sports Wagering Inc (ISWI), the US-based online gambling software firm, has retained Hayden Communications to heighten awareness of the company in the professional investment and media communities.