Sponsorship & Marketing

Octagon Marketing ? a division of sports marketing giant Octagon ? is opening an office in Seoul, Korea.

Britannica.com is supplying extensive digital content to the Sydney Organising Committee of the Olympics Games (SOCOG), for use on Olympics.com, the official site of the Sydney 2000 Olympic Games, the company and SOCOG announced today.

Global Sportnet, the Hamburg-based sports marketing agency, and Rayo Valleceno, the Spanish side with a place in this season?s UEFA Cup have closed a deal that covers the worldwide and exclusive marketing of the club?s television and advertising rights to European matches.

EPSN Star Sports has appointed Mike Kerr to the newly created position of senior manager, integrated sales.

Online ticketing has undoubted potential as a profitable e-venture but development losses are still the norm ? even for the company that serves Major League Baseball.

Hussey Seating Company and Seiko Epsom Corp, the global technology company, are to co-develop `an interactive media seating solution? for the sports industry.

Fila USA has renewed its agreement with the USTA as official footwear and tennis apparel sponsor of the 2000 U.S. Open Tennis Championships.

Baseball.TV has webcast the US? first graphically-enhanced play-by-play analysis of each All-Star Game pitcher's performance and batter's result online in real-time during the Major League Baseball All-Star Game in Atlanta.

Peter Robinson, former Executive Vice Chairman at Liverpool Football Club, is to join sports marketing agency ISM as Head of UK Operations

NASCAR has been boosted by four of its official partners renewing their sponsorship agreements.

The owners of Silverstone motor racing circuit, current home of the British Formula One Grand Prix, have formed of a new company to promote and run events.

The collapse of the Pro Player clothing manufacturer has paved the way for the Hockey Company ? owner of the CCM and KOHO brands ? to manufacture the jerseys for all 30 NHL teams next season.

The WNBA has announced an increase in its number of its international television deals in the week leading up to the start of its new season.

One month before soccer?s Euro 2000 tournament kicks-off, supporters have the opportunity to snap up merchandise from the official online store.

Quokka Sports has appointed Casper Moller its new director of business development for its European sports operation.

Jon Wigley, London ?based Vice President of Marketing for the ATP Tour is to become Managing director of Sports Interactive AG, a joint venture between ISL and Kabel New Media which will manage the online activities of the AP Tour and Tennis Masters Series.

The US Olympic Committee has hired Hernando Madronero a former associate of new CEO Norm Blake at two insurance companies, as the USOC?s director of international relations.