Sponsorship & Marketing

Premier1 Racing has secured its second soccer club – English Premier League frontrunners Leeds United.

Soccer fans in the former communist East Germany still love to remind their western neighbours of the only time that East and West Germany played each other, in the 1974 World Cup.

German marketing firm Global Sportnet has signed a deal securing exclusive worldwide television and advertising rights to the home games of German soccer club FC Union Berlin in this season’s UEFA Cup competition.

Defeated IOC presidential candidate Dick Pound has thrown doubts over the future of the Olympic organisation following last month's election - and confirmed he has written to Olympic sponsors calling on them to demand reassurances.

UFA Sports has extended its deal with the Slovenian Football Association to act as the marketing agency for the worldwide TV and advertising rights for all matches involving the national team.

Online UK sports network, Rivals.net has entered into a strategic partnership with children’s cable and satellite channel Nickelodeon to run a series of football promotions and content share.

Spanish first division soccer club Real Sociedad has appointed a new director of strategic marketing, Isabel Lagarreta

Global sports media company iSport has confirmed to sportbusiness.com it is on the verge of a major merger.

Online sports companies were given a much-needed boost after Jupiter Media Matrix, a New York-based research firm, said the online advertising market would rise in 2001.

The National Hockey League wants to use next year's Olympics to shine more light on their sport but the six seeded national teams taking part have precious little time to prepare

The World Wrestling Federation has lost in its court battle with the World Wildlife Fund over the use of its initials – and fears the ruling could cost it $50m (E56m).

The number of teams due to take part in the 2003 World Club Championships is likely to be increased to 16, FIFA has stated.

For a Formula One team there is only one sound more comforting on race day than the roar of their car's engine on the track and that is the whirr of their sponsors' helicopters overhead

UEFA has formed a special security taskforce with the power to postpone matches at a moment's notice in the face of possible military strikes.

Weakness in the US economy, further aggravated by the attacks in the United States, does not seem to be cutting into corporate support for the upcoming Olympics in Utah, a spokeswoman for the group that enlists sponsors has said.

Fogdog Sports has acquired Sports Universe, the action sports e-tailer, providing Fogdog with a new action sports specialty store on the Internet.