Sponsorship & Marketing

Olympic and Davis Cup matches could contribute points for new men's tennis rankings to be launched in 2000, ATP Tour chief executive officer Mark Miles has said.

Olympic heads are almost certain to roll when a probe into alleged bribery is concluded at the weekend but Juan Antonio Samaranch, the most powerful man in the movement, will not be one of them, according to a Reuters report.

French pay-television company Canal Plus has signed a multimedia marketing agreement with five top French football clubs and sports advertising executive Jean-Claude Darmon.

Global Sports Inc, the fast-growing sporting goods company, has announced

SEGA, the computer Games manufacturer, is set to follow its sponsorship deal with London based soccer club Arsenal by signing with a leading French club in the next seven days.

ISM Holding Corp, owners of ISM Marketing and ISM Motorsports, is to launch an interactive sports betting and gaming site, the first of several interactive web sites to be owned by the company.

SportsLine USA, the leading global Internet sports content, community and e-commerce company, has announced the promotions of four of its senior executives.

In a move which extends the provision of financial services for the corporate client at sports events, Reuters have signed a co-marketing agreement with the New York Mets for the 1999 season.

Sydney's scandal-weary Olympics organisers had some good news this weekend - Australians are buying tickets to see the 2000 Games.

Hasbro Inc, in partnership with Action Performance Companies, has signed a new five-year licensing and personal services agreement with NASCAR Winston Cup champion Jeff Gordon.

USA Broadcasting, the eighth largest television broadcast group in the US, has signed a broad, multi-year alliance with the Dallas Mavericks, the first local sports partnership for USAB Dallas Channel 49, set to launch this November.

Freeserve has agreed a two-year worldwide deal for Greg Rusedski to endorse its free Internet services. The deal comes just as Rusedski, who is currently ranked number nine in the world (ATP Tour), prepares for the start of the US Open tennis tournament.

The England soccer team?s triumphant win over rivals Germany on Saturday has inspired a string of unnamed companies to approach UK soccer?s governing body the Football Association (FA) with sponsorship deals.
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The head marketing guru behind the Brisbane Goodwill Games will not dramatically alter the event?s advertising campaign despite the Games? biggest star pulling out.

The British Tourist Authority (BTA) has signed a two-year partnership deal with soccer?s English FA Premier League and its new sponsor Barclaycard, designed to promote Britain as a top tourist destination and boost visitor numbers.

Sportsworld Media, the London-based sports marketing group, is rumoured to be on the brink of being appointed as the media and marketing agent for the Australian National Basketball League (NBL).

Online UK sports network, Rivals.net has entered into a strategic partnership with children?s cable and satellite channel Nickelodeon to run a series of football promotions and content share.

The sport employment market continues to show strong growth in Australia, with the number of general positions vacant reaching a five-year high in 2000/2001, up a massive 31 percent from the previous year, a new report shows.