Sponsorship & Marketing

The International Olympic Committee (IOC) has bought up all the outdoor advertising space in Beijing ahead of the Olympic Games which will be held there in 2008 in an attempt to limit the commercialisation of the event.

The British Formula One Grand Prix at Silverstone could be scrapped if the Competition Commission rules today that Octagon Motorsports’ acquisition of the circuit’s lease is against the public interest.

Dick Pound has been persuaded to stay on as chairman of the World Anti-Doping Agency (WADA) despite earlier claims he would resign from the post following his defeat in the race to be president of the International Olympic Committee (IOC).

Edward O'Hara and Gregory Economou, the two principals of brand identity development company, SME Power Branding, have separated from the SFX Sports Group, which acquired the company in 1999.

The sport employment market continues to show strong growth in Australia, with the number of general positions vacant reaching a five-year high in 2000/2001, up a massive 31 percent from the previous year, a new report shows.

Hotel rooms are scarce for the 2002 Olympic Games in Salt Lake City, prompting many winter sports fans to look for accomodation as far as 200km away.

Envision, the LA-based sports marketing firm run as a joint venture between former ProServ managing director Jeff Knapple and Philip Anschutz, owner of the Los Angeles Kings, has been chosen to sell the naming rights to the Louisiana Superdome.

The Copa America outstripped the Superbowl and World Series amongst American Hispanics according to research out on Sunday.

Adidas-Salomon AG has reported second quarter net profit of $21.13million (B

Asia’s largest sports broadcaster, ESPN Star Sports is to repackage its Star Sports service, to create two dedicated feeds, Star Sports Southeast Asia and STAR Sports Asia.

Sportscard Group, the UK credit card company listed on the Alternative Investment Market (AIM) has signed a partnership with hotel and health and fitness club company De Vere Group to market a rewards-based credit card to the De Vere Group’s health club brands

Octagon Motorsports will have to wait a month before it finds out whether it will have to relinquish one or more of its four British racing circuits and give up its lease on Silverstone, the home of the British Grand Prix, sportbusiness.com has learned.

Sports media rights specialists Media Content has signed a strategic marketing partnership to provide its roster of sports advisory clients with a range of licensing and merchandising services.

South African sports brand marketing company SAIL has notified the JSE Securities Exchange South Africa and the Luxembourg Stock Exchange of discussions with the West Indies Cricket Board (WICB) to form a commercial partnership in line with SAIL’s strategy of expanding into international sports brands.

UK engineering company Street CraneXpress (SCX) has installed the world’s first “mobile turf crossing” at Ascot racecourse as part of the horseracing venues £100million ($142m/B

FILA Australia is under investigation by the Australian Competition and Consumer Commission (ACCC) over the distribution of its official AFL products.