Sponsorship & Marketing
Media

US broadcaster CBS scored its best television ratings for the final round of golf’s Memorial Tournament for 7 years after Tiger Woods came from behind to emerge victorious on Sunday, June 3.
Business

The Philadelphia 76ers’ surprise victory over the Los Angeles Lakers in the first game of the NBA Finals boosted US broadcaster NBC’s previously flagging coverage of the sport. The tie last Wednesday night averaged 18.6 million viewers, according to Nielsen Media Research.
Business

Japanese telecommunications giant Nippon Telegraph and Telephone Corporation (NTT) has denied it had signed a deal with soccer’s world governing body FIFA to sponsor the 2002 World Cup finals, despite FIFA president Sepp Blatter claiming they had done so on Thursday.
Business

Soccer’s world governing body FIFA has admitted to sportbusiness.com it is responsible for a ‘mishap’ over an announcement for World Cup sponsorship.
Media

The danger of overkill in the television coverage of European soccer has receded over the last year, according to a survey carried out by German-based research company SPORT + MARKT.
Business

FIFA president Sepp Blatter says he is looking forward to Wednesday's potentially damaging meeting of his executive committee so he can explain in full the situation surrounding the collapse of FIFA's former marketing partners ISMM/ISL.
Media

Cable sports network ESPN says it plans to offer programmes aimed at high-speed internet users at a time when tensions are rising among cable operators over how much free programming networks are offering over the internet.
Business

New York sports venue Madison Square Garden (MSG) has restructured its internal organisation, establishing a six-person executive office headed up by new CEO James Dolan.
Events

Sportingbet.com, the first UK-based tax-free internet betting service, has announced the appointment of Colin Walker to its executive board.
Business

Microsoft is locked in negotiations with soccer’s world governing body FIFA over sponsorship of the 2002 World Cup which may rescue the tournament’s beleagured official web site – sportbusiness.com can exclusively reveal.
Media

FIFA president Sepp Blatter will be asked to provide answers to 25 detailed questions from UEFA relating to his running of world soccer's ruling body when he faces a crunch Executive Committee meeting on Wednesday.
Media

English soccer club Manchester United have dismissed reports linking them with Formula One motor racing giants Ferrari.
Business

FIFA president Sepp Blatter is to face 25 key questions over his handling of the ISL affair at Wednesday's FIFA Executive Committee meeting in Zurich, the details of which have been revealed today.
Sponsorship & Marketing

Martina Hingis, the world’s number one women’s tennis player has filed a $40 million lawsuit against Italian sportswear company Sergio Tacchini, claiming that they gave her shoes which hurt her feet between 1996 and 1999.
Sponsorship & Marketing

FIFA president Sepp Blatter's explanations over the collapse of marketing company ISL were approved by an Extraordinary Congress of soccer's world governing body on Saturday.
Sponsorship & Marketing

The U.S. National Hockey League and the Salt Lake Organizing Committee (SLOC) are set to announce a joint marketing campaign to promote the league and the 2002 Winter Olympics, USA Today reported on Friday.
Business

Digital Sport, the Alternative Investment Market (AIM)-listed sports marketing company, has confirmed the sale of its online business One Sport Limited to Sportsio Limited for a nominal cash payment.
Business

The marketing director of the All England Lawn Tennis Club (AELTC), the body which runs Wimbledon, said he has no intention of turning the tournament into a big business.